Impact of COVID 19 on Digital Marketing Software Market – Exclusive Report by MarketsandMarkets™

Posted on 2020-04-15 by MarketsandMarkets in Technology // 0 Comments

Northbrook, USA, 2020-Apr-15 — /EPR Network/ —The ongoing COVID-19 pandemic—and the worldwide reaction to it—has compelled companies to radically rethink their strategies and the way they operate. We salute the industry experts helping companies survive and sustain in this pandemic.

At MarketsandMarkets™, analysts are undertaking continuous efforts to provide analysis of the COVID-19 impact on the Digital Marketing Software Market. We are working diligently to help companies take rapid decisions by studying:

The impact of COVID-19 on the Digital Marketing Software Market, including growth/decline in product type/use cases due to the cascaded impact of COVID-19 on the extended ecosystem of the market
The rapid shifts in the strategies of the Top 50 companies in the Digital Marketing Software Market
The shifting short-term priorities of the top 50 companies’ clients and their client’s clients

You can request an in-depth analysis detailing the impact of COVID-19 on the Digital Marketing Software Market @ https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=52158190

The media and entertainment industry vertical is expected to hold the largest market size during the forecast period.

The media and entertainment vertical is a major contributor to the market growth. Media companies invest in digital marketing software for integrating the data and analytics from multiple sources. The growth of this vertical is due to the demand for video, mobile, and social channels which increase the web traffic and ensure best return on advertising investment delivery across paid search and display channels. The media and entertainment vertical is also reaping the benefits of digital marketing software by providing customers with personalized experience for acquiring new subscribers with an aim to retain them. Data and analytics, email marketing, marketing automation, messaging, and social media marketing are 5 domains where this vertical is expected to invest heavily in the coming years. Hence, the media and entertainment vertical provides various growth opportunities for digital marketing software vendors to invest in.

Social media advertising segment is expected to grow at the highest CAGR during the forecast period.

With the increasing usage of internet, a large number of customers are active on social media platforms, such as LinkedIn, Facebook, Twitter, Instagram, and YouTube. Hence, these platforms help SMEs and large enterprises to interact with existing and potential customers in real time. Social media advertising facilitates enterprises to establish customer engagements and enhance their brand presence among the customers. With the growing interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the advertisement performance tracking, which results in an increased return on investment.

Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=52158190

Rapidly growing adoption of digital marketing software solutions is expected to make North America the largest market in the global market

With an increasing adoption of digital marketing software in consumer goods and retail, media and entertainment, manufacturing and other industry verticals in developed economies such as US and Canada, the digital marketing software market is set to grow at a rapid pace in the region. The increasing market share of this segment is predominantly due to the high budget availability to spend on new technologies. One of the major factors driving the growth of the market in North America is personalized marketing material appealing to an individual customer.

Major vendors in the DMS market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

Browse Complete Report @ https://www.marketsandmarkets.com/Market-Reports/digital-marketing-software-market-52158190.html

About MarketsandMarkets™

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their pain points around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the “Growth Engagement Model – GEM”. The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write “Attack, avoid and defend” strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets’s flagship competitive intelligence and market research platform, “Knowledge Store” connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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