Tier 3 Players Accounting for Nearly 80% Revenue Share in Marketing Resource Management (MRM) Space – Fact.MR Study

Posted on 2022-02-10 by Future Market Insights, Inc in Internet & Online // 0 Comments

ICT companies are extensively adopting technologies such as cloud computing and artificial intelligence to ensure seamless operations as teams continue working from home. Focus on fast automation, use of real-time operation within various end-use sectors such as automotive, food & beverage and others will provide stimulus to the growth.

The report offers actionable and valuable market insights of Marketing Reporting and Analytics Management. The latest report by Fact.MR provides details on the present scenario of the market across various regions along with the historic data and forecast of the market. The report also includes information on the sales and demand of Marketing Reporting and Analytics Management Market across various industries and regions.

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The market study done by Fact.MR gives exclusive information about how the market will grow. The study identifies crucial trends that are determining the growth of Marketing Reporting and Analytics Management market. This newly published report sheds light on vital dynamics, such as the drivers, restraints, and opportunities for key market players as well as emerging players associated with the production and supply. The latest report by Fact.MR provides detailed Market Analysis of Marketing Reporting and Analytics Management

This newly published and insightful report sheds light on Market Insights of Marketing Reporting and Analytics Management, key dynamics, their impact on the overall value chain from suppliers to end-users and Growth of Marketing Reporting and Analytics Management Market.

Marketing resource management market continues to remain largely concentrated among the emerging companies, while Tier 1 market players are focusing on global expansion through acquisition of their local competitors, according to a new Fact.MR study. Aprimo LLC’s acquisition of ADAM Software to offer integrated marketing operation solutions, and Broadridge Financial Solutions Inc.’s acquisition of MackayWilliams for expanding its market intelligence business, are primary examples of such expansion strategies of leading players.

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Segmentation

In the segmentation section, the marketing resource management market taxonomy is elaborated.

The marketing resource management (MRM) market is categorized based on application, product type and region.

In the regional analysis, the marketing resource management (MRM) market is analyzed in detail for a total of seven regions and is backed by exhaustive country-wise analysis.

Marketing Resource Management (MRM) Vendors Focus on Developing Cloud-based Solutions with Emphasis on Big Data

Business organizations, in particular, small enterprises are actively adopting could-based solutions to capture rapid return on investment (ROI). In addition, the emergence of cloud-based solutions has significantly reduced the time required in managing marketing resources.

While small-scale businesses are actively adopting cloud-based marketing resource management (MRM) solutions for less amount of investment involved, larger enterprises are utilizing cloud-based marketing resource management (MRM) solutions to achieve greater control over their digital marketing assets.

To accommodate this increasing demand, prominent market vendors in the marketing resource management (MRM) market are focusing on offering cloud-based MRM solutions.

In 2017, Aprimo, a prominent leader in the marketing resource management (MRM) market launched a cloud-based, full SaaS (Software as a Service) version of a digital asset management solution to provide marketers with faster implementation, scalability and lower cost of ownership
SAP, another leader in the marketing resource management (MRM) market has acquired Callidus Software Inc., a leader in cloud-based lead-to-money solutions. The acquisition will enable SAP to acquire leadership in sales performance management and configure-price-quote solutions
In 2016, SAP acquired Abakus. The acquisition was aimed at enhancing its SAP Hybris Marketing solution portfolio by including customer profiling and responsive journey management in it
In 2018, IBM has introduced marketing operations managed hosted solution that delivers marketing operations on private cloud deployment

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Competitive Landscape

The competitive landscape section offers a dashboard view of leading players in the marketing resource management (MRM) market. Detailed company profiles can be found that deliver product offerings, key business strategies, and market shares.

Few of the key players profiled in the marketing resource management (MRM) market report include

Aprimo
LLC
BrandMuscle Inc.
IBM Corporation
Broadridge Financial Solutions Inc.
Percolate Industries Inc.SAP SE
Bynder B.V.

Key Question answered in the survey of Marketing Reporting and Analytics Management market report:

Sales and Demand of Marketing Reporting and Analytics Management
Growth of Marketing Reporting and Analytics Management Market
Market Analysis of Marketing Reporting and Analytics Management
Market Insights of Marketing Reporting and Analytics Management
Key Drivers Impacting the Marketing Reporting and Analytics Management market
Which are the Key drivers impacted by Marketing Reporting and Analytics Management market
Restraints Shaping Market Growth
Market Survey of Marketing Reporting and Analytics Management

More Valuable Insights on Marketing Reporting and Analytics Management Market

Fact.MR, in its new report, offers an unbiased Market Analysis of Marketing Reporting and Analytics Management, Sales and Demand of Marketing Reporting and Analytics Management, analyzing forecast statistics through 2019 and beyond. The study reveals growth projections on the basis of various criteria.

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Segmentation

Marketing Resource Management (MRM) Vendors Focus on Developing Cloud-based Solutions with Emphasis on Big Data

Competitive Landscape

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