Insightful Analysis: Auto Ventilated Seats Market to Witness Impressive CAGR of 8.0%

The auto ventilated seats market size is projected to be valued at US$ 8,560.1 million in 2023 and is expected to rise to US$ 18,429.3 million by 2033. The sales of auto ventilated seats market are expected to grow at a significant CAGR of 8.0% during the forecast period.

The auto ventilated seats market has witnessed significant growth in recent years, driven by the increasing demand for enhanced comfort and driving experiences in automobiles. Auto ventilated seats, equipped with built-in ventilation systems, provide a higher level of comfort by regulating airflow and temperature, ensuring a pleasant seating environment for passengers.

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The rising consumer preference for premium and luxury vehicles has created a demand for advanced comfort features, including ventilated seats. These seats offer improved air circulation, reducing discomfort caused by hot weather or extended periods of sitting.

The adoption of powered seats in mid-segment cars and SUVs has further contributed to the market’s growth. Auto ventilated seats are increasingly becoming a standard or optional feature in mid-range vehicles, enhancing their appeal and competitiveness in the market.

Additionally, the aftermarket segment has played a significant role in the expansion of the auto ventilated seats market. Consumers are increasingly seeking aftermarket solutions to upgrade their existing vehicles with ventilated seats, as retrofitting options become more accessible and affordable.

Technological advancements have also been instrumental in driving the auto ventilated seats market. Manufacturers are incorporating innovative features such as adjustable airflow, intelligent controls, and customizable settings to enhance the overall comfort and convenience of auto ventilated seats. Integration with vehicle climate control systems further optimizes the functionality of these seats.

Axial fans dominate the auto ventilated seats market with a market share of more than 31.2%. These fans play a vital role in ensuring effective airflow and ventilation within the seats, maintaining a comfortable seating experience. They draw air from the surrounding environment and direct it towards the seat surface, facilitating proper circulation and cooling.

The mid-size car segment holds a significant value share of 26.7% in the market, driven by the growing demand for auto ventilated seats in mid-size car models.

The United States commands a prominent share of 15.1% in the market, benefiting from a strong automotive industry and consumer demand for comfort features.

Germany contributes an 11.2% value share in the European market, driven by consumer preferences for advanced comfort features and Germany’s automotive prowess.

China, one of the lucrative markets, is expected to witness a growth trajectory of 9.0%, driven by its significant automobile production and exports. The global demand for auto-ventilated seats is influenced by factors such as the global economy and environmental regulations impacting vehicle exports from China.

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Recent Development

General Motors said in November 2022 that automobiles affected by the recent withdrawal of heated and ventilated seats due to a semiconductor shortage will be eligible for a refit process the following year.

Tata Harrier new top models without ventilated seats with connected car technologies will be offered in May 2022. The new variations will slot immediately below the top-spec XZ+ versions and the Harrier SUV’s Kaziranga Edition. The driver seat now offers six-way power adjustment as well as lumbar support that may be adjusted. However. Tata has not included items such as ventilated seats and iRA linked car technologies in the latest Harrier versions.

Key Companies Profiled

  1. Lear Corporation
  2. Adient Plc
  3. Magna International Inc.
  4. Toyota Boshoku Corporation
  5. Dura Automotive Systems
  6. Gentherm
  7. TS Tech Co., Ltd
  8. Faurecia SA
  9. Brose Fahrzeugteile GmbH and Co.
  10. NHK Spring Co. Ltd.
  11. Continental AG
  12. Grammer AG
  13. Hyundai Transys

Key Segments Covered in the Auto Ventilated Seats Market Report

By Vehicle Type:

  • Economy Cars
  • Mid-size Cars
  • Luxury Cars

By End User:

  • OEMs
  • Aftermarket

By Fan Type:

  • Axial Fan
  • Radial Fan

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
  • Japan
  • Middle East & Africa (MEA)


Nikhil Kaitwade (Associate Vice President at Future Market Insights, Inc.) has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.

His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.

Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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