Global Baked Chips Market Research Report- Forecast to 2023

Pune, India, 2017-Jun-21 — /EPR Network/ — “Baked chips” refers to thin slice of vegetable, fruits and others that has been baked. Moreover, crisp are made from flour dough and then baked in the oven. Unlike the traditionally fried chips, which makes the chips unhealthy. Baking the chips makes it healthy, retain its nutrition and is low in calories. Consumers are aware than before of the negative impacts of consuming fried chips, hence now-a-days health cognizant consumers prefer baked chips made from vegetables, fruits, cereals and grains.

Introduction of new innovative products with inclusion of healthy chips such as corn chips, fruit chips are supporting the growth of this market. Global baked chips market is mainly driven by urbanization, changing consumption pattern and rising disposable income. Rise in disposable income and consumer preferences for ‘on-the-go’ foods is driving the sales of enriched, low sodium and low calories chips. Consumers prefer to buy baked chips, because of the health benefits such as low calories, low sodium and others. These baked chips can be consumed during the office hours, snack time & others and hence increasing working population will support the growth of this market.  Moreover weight healthy diet trend due to various health issue will play a key role to grow baked chips market at CAGR of 6.5% during forecast period.

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Downstream market analysis-
Globalization and urbanization are major driving force for this market, furthermore popularity of healthy and sugar free baked chips are also encouraging the growth of the market. Baked chips such as nachos, tortillas will be highest growing segment and vegetable chips will dominate the market during the forecast period. Moreover, baked chips are mainly bought from supermarket and convenience store however busy lifestyle of people is supporting the sales of these products through online store which will change the future of overall retail network of non-alcoholic beverages.

Competitive analysis-
The major key players in baked chips market are

• Frito-Lay (U.S.)
• Kettle Foods, Inc. (U.S.)
• Greendot Health Foods Pvt. Ltd. (India)
• Kelloggs (U.S.)
• Popchips (U.S.)
• Calbee North America (U.S.)
• General Mills (U.S.)

The demand for baked chips has pushed manufacturers to innovate and develop new product line which are better in taste and offers various health benefits.

Regional Analysis
The global baked chips market is segmented into North America, Europe, Asia Pacific, and Rest of the World (RoW). Among this North American region has major market share followed by Europe. Urbanization and rising disposable income in Asia Pacific region is driving the demand for baked chips in that particular region. Rising number of health cognizant and the growing demand for healthy beverages especially in China and India will be the crucial factor underlining the market growth.