What Britain Wears? – Weddingwear and Hirewear Market Insights and Trends 2018

17.1% of clothing shoppers purchased wedding attire in 2017 compared to just 6.3% who hired wedding outfits, indicating that despite restricted budgets, shoppers are still happy to commit to buying. Part of the continued popularity of buying rather than hiring weddingwear has been the launch of high street ranges within the bridalwear and bridesmaid categories, by the likes of Whistles, French Connection and Quiz.Scope

– Almost 40% of weddingwear shoppers have purchased wedding guest attire; with one fifth of shoppers buying bride, groom and bridesmaids’ attire
– Males are more likely to hire than females, and 62.9% of consumers opting to hire used the online channel
– Penetration among hirewear attire is highest among the under 35s.

Reasons to buy

– Identify which retailers are dominating the weddingwear/hirewear market and adapt your strategy to better position yourself within the sector
– Understand which bridalwear items are the most shopped to consider whether you are investing in the right product categories
– Utilise our consumer data to understand who is shopping weddingwear and why, in order to drive customer loyalty and gain market share
– Glean insight into the hirewear market to understand who poses the biggest threat to your business
– Discover which clothing specialists and department stores are tapping into the weddingwear market to learn about potential rivals.