Precise Study on Attitudes towards Fitness in China Offered in New Research

Albany, US, June 18, 2018: China is starting to witness a rapid growth in the area of sport and fitness as consumers start to display a new found desire to exercise and keep fit. Participating in sports is no longer just for the development of physical strength, but also seen as a trendy lifestyle choice. A comprehensive study, titled “Attitudes towards Fitness – China – May 2018” has been freshly broadcasted to the vast repository, which provides a 360-degree view of China market by examining key dynamics, analyzing trends and understanding consumer attitudes towards fitness and sports (especially comparing the role of sports with healthy eating) and explores the distinctive characteristics, values and preferences of Chinese sports lovers (ie New Trends Followers and Sports Enthusiasts).

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In the initial section, the report begins with an executive summary of the market sharing key details with market-related data such as issues and insights, market size, and consumer segmentation. Additionally, the study also discovers what are the most popular sports, what prevent people from doing sports (especially in fitness centers or gyms), where people do sports most often, how people’s purchase preferences have evolved regarding various sports-related and people’s favorite sports brands.

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As per the consumer perspective, health and fitness are placed at the top of the nation’s primacy list and Chinese people have become involved in fitness and sports participation more than ever. In terms of popular sports, Badminton and basketball make it a two-horse race for people. Also, Marathon and cycling likely to continue to be popular sports. Driven by fear of missing out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, going to fitness Centres and building home gyms. On the other hand, for some people eating right is more important than exercising.

Another major fact studied in this market that the prevalence of the fitness trend not only benefits the sports gear, apparel and technology industry but also pushes the growth of the market of sports-related food (energy bars) and drinks (eg. sports drinks, and energy drinks). Some of the major insights from the study include-

  • There has been the growing market of home gyms.
  • Fitness classes and equipment preferences across age and gender
  • The top three brands account for the lion’s share in the Chinese market.

Overall, the research report offers in-depth analysis and insights on the fitness in the China. Readers can expect holistic insights and analysis on the key factors that are likely to shape this landscape in the short- and long-run.

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