Christmas in the UK – Upcoming Trends, On-going Demand, Scope and Forecast 2018

Posted on 2019-03-12 by Mark Hub in Retail // 0 Comments

Albany, US, 2019-Mar-12 — /EPR Network/ —This research study added to the broad database of Market Research Hub (MRH) focusing on the Christmas in the UK – 2018 delivers an in-depth outlook to present information about executive summary and key performance indicators. Furthermore, readers can gather knowledge about the economic status, demographics and competitive landscape which is prevailing in the concerned industry during the review period, 2018. Overall, the purpose of this assessment is to present a clear picture highlighting the transformations expected to occur in the Christmas in the UK driven by major trends and opportunities.

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Christmas in the UK – 2018

Summary

“Christmas in the UK – 2018”, report forms part of GlobalData’s Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.

Despite the festive period proving a challenge for retailers, consumers shift in focus towards more high quality products meant shoppers were more interested in value for money rather than just low prices.

While 35.1% of consumers said they spent more on items for Christmas this year compared to Christmas 2017, this rise in spending was both more carefully planned for some and more heavily credit-financed for others.

Scope

– Despite more consumers investing in Christmas – penetration rose 6.4ppts to 91.6%, a higher proportion of gift recipients intend to return or have already returned Christmas gifts.
– Over one fifth of consumers bought a stocking in 2018, with average spend increasing to 28.72, up from 21.78 last year. As stockings are made up of a selection of smaller items, retailers should ensure they have a selection of low-cost stocking fillers to capture consumer spend on this high-penetration item.
– Free from alternatives are increasing in popularity year-on-year as the quality and availability of products improve – retailers are expanding and enhancing their ranges to cater for a wider variety of diets including vegan , gluten free and dairy free.

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Table of Contents

THE KEY FINDINGS
The Key Findings
Quality items are becoming more important for Christmas shoppers
Fewer consumers funded Christmas purchases using their salary, instead using savings and credit options
Returns continue to plague the Christmas gifting category
Trend insight – stores
Trend insight – online
CONSUMER ATTITUDES
Key findings
Buying dynamics
Financial wellbeing
Financial spending
Christmas spending
Christmas statements
Retailer selection
Retailer ratings – grocers
Retailer ratings – non-food retailers
Christmas stockings
Secret Santa
Christmas returns
Social media
Seasonal food and drink
Key findings
Retailer selection
Channel usage
Device usage
Fulfilment
Retailer used
Retailer selection
Spending

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